Microsoft Windows Mojave

Take a look at http://www.mojaveexperiment.com/. A number of people who were sceptical about the value of Windows Vista, but had never used it, were told that they were getting a sneak peek at a brand new operating system from Microsoft called "Mojave". They loved it and gave it a big thumbs up. They were then told that Windows "Mojave" was in fact Windows Vista. Their reactions are great, remembering that these are people who hate Vista but have never actually used it.

This is an interesting experiment in perception versus reality, and a lesson in just how powerful advertising and the Press can be in setting people's expectations and perceptions.